"BUT SEEK FIRST HIS KINGDOM AND HIS RIGHTEOUSNESS, AND ALL THESE THINGS WILL BE ADDED TO YOU." MATT 6:33 NASB

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“SO THEN NEITHER THE ONE WHO PLANTS NOR THE ONE WHO WATERS IS ANYTHING, BUT GOD WHO CAUSES THE GROWTH. NOW HE WHO PLANTS AND HE WHO WATERS ARE ONE; BUT EACH WILL RECEIVE HIS OWN REWARD ACCORDING TO HIS OWN LABOR. FOR WE ARE GOD’S FELLOW WORKERS; YOU ARE GOD’S FIELD, GOD’S BUILDING.” ‭‭1 COR‬ ‭3‬:‭7‬-‭9‬ ‭NASB

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"I CAN DO ALL THINGS THROUGH CHRIST WHO STRENGTHENS ME." PHIL 4:13 NKJV

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"THEREFORE IF ANYONE IS IN CHRIST, HE IS A NEW CREATURE; THE OLD THINGS PASSED AWAY; BEHOLD NEW THINGS HAVE COME." 2 COR 5:17 NASB

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"FOR I KNOW THE PLANS I HAVE FOR YOU," DECLARES THE LORD, "PLANS TO PROSPER YOU AND NOT HARM YOU, PLANS TO GIVE YOU HOPE AND A FUTURE." JER 29:11 NIV

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"BUT THOSE WHO WAIT ON THE LORD, SHALL RENEW THEIR STRENGTH; THEY SHALL MOUNT UP ON WINGS LIKE EAGLES, THEY SHALL RUN AND NOT BE WEARY, THEY SHALL WALK AND NOT FAINT." ISAIAH 40:31 NKJV

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"HUMBLE YOURSELVES BEFORE THE LORD, AND HE WILL LIFT YOU UP." JAMES 4:10 NIV

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"BE STILL AND KNOW THAT I AM GOD; I WILL BE EXALTED AMONG THE NATIONS, I WILL BE EXALTED IN THE EARTH." PSALMS 46:10 NIV

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"WITH ALL PRAYER AND PEITITION, PRAY AT ALL TIMES IN THE SPIRIT, AND WITH THIS IN VIEW, BE ON THE ALERT WITH ALL PERVERANCE AND PETITION FOR ALL THE SAINTS" EPH 6:18 NASB

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"BUT SEEK FIRST HIS KINGDOM AND HIS RIGHTEOUSNESS, AND ALL THESE THINGS WILL BE ADDED TO YOU." MATT 6:33 NASB ✦ “SO THEN NEITHER THE ONE WHO PLANTS NOR THE ONE WHO WATERS IS ANYTHING, BUT GOD WHO CAUSES THE GROWTH. NOW HE WHO PLANTS AND HE WHO WATERS ARE ONE; BUT EACH WILL RECEIVE HIS OWN REWARD ACCORDING TO HIS OWN LABOR. FOR WE ARE GOD’S FELLOW WORKERS; YOU ARE GOD’S FIELD, GOD’S BUILDING.” ‭‭1 COR‬ ‭3‬:‭7‬-‭9‬ ‭NASB ✦ "I CAN DO ALL THINGS THROUGH CHRIST WHO STRENGTHENS ME." PHIL 4:13 NKJV ✦ "THEREFORE IF ANYONE IS IN CHRIST, HE IS A NEW CREATURE; THE OLD THINGS PASSED AWAY; BEHOLD NEW THINGS HAVE COME." 2 COR 5:17 NASB ✦ "FOR I KNOW THE PLANS I HAVE FOR YOU," DECLARES THE LORD, "PLANS TO PROSPER YOU AND NOT HARM YOU, PLANS TO GIVE YOU HOPE AND A FUTURE." JER 29:11 NIV ✦ "BUT THOSE WHO WAIT ON THE LORD, SHALL RENEW THEIR STRENGTH; THEY SHALL MOUNT UP ON WINGS LIKE EAGLES, THEY SHALL RUN AND NOT BE WEARY, THEY SHALL WALK AND NOT FAINT." ISAIAH 40:31 NKJV ✦ "HUMBLE YOURSELVES BEFORE THE LORD, AND HE WILL LIFT YOU UP." JAMES 4:10 NIV ✦ "BE STILL AND KNOW THAT I AM GOD; I WILL BE EXALTED AMONG THE NATIONS, I WILL BE EXALTED IN THE EARTH." PSALMS 46:10 NIV ✦ "WITH ALL PRAYER AND PEITITION, PRAY AT ALL TIMES IN THE SPIRIT, AND WITH THIS IN VIEW, BE ON THE ALERT WITH ALL PERVERANCE AND PETITION FOR ALL THE SAINTS" EPH 6:18 NASB ✦

Hey, I’m Shoy McLeod.

I’m a creative storyteller and brand strategist rooted in both purpose and performance. My journey began with a passion for skincare and a desire to understand beauty from the inside out, which led me to earn my esthetician license. That hands-on experience gave me an intimate understanding of product performance, consumer trust, and how confidence can start with care.

BRAND EXPERIENCE

I’ve brought that foundation into brand spaces, working with nationally recognized companies like Ambi Skincare, Dermablend, AcneFree, and Baxter of California — where I led digital storytelling efforts, campaign launches, and content production across email, paid, and social platforms. My work contributed to meaningful engagement and brand visibility, especially among Gen-Z and multicultural audiences.

AGENCY LEADERSHIP

Beyond the brand side, I also served as the Studio Project Manager at The Archive Design Studio, a boutique creative agency, focused on fashion, wellness, and lifestyle. There, I partner directly with the CEO to manage client relationships, creative timelines, and brand development for DTC and influencer-led brands with national visibility. I’ve supported storytelling and campaign ideation for clients like STRIPT, Tipsy Scoop DC, and AFOKOSKIN, helping bring strategy to life through pitch decks, branded content, and campaigns.

I also led the development of The Index, a creative residency for emerging talent, overseeing concept strategy, branding, curriculum design, and launch execution. Internally, I managed studio operations, streamlined project delivery, and mentored the Creative Strategist Intern — delegating tasks, setting priorities, and supporting their professional development.

WHERE IT CONNECTS

I obtained my M.S. in Advertising from the S.I Newhouse School of Public Communications at Syracuse University, where I sharpened my expertise in creative direction, brand strategy, audience insight, and creative leadership. Today, I specialize in bridging brand identity with culture, storytelling with substance, and creative vision with strategy.

My work isn’t just about making things look good — it’s about making them mean something.