"BUT SEEK FIRST HIS KINGDOM AND HIS RIGHTEOUSNESS, AND ALL THESE THINGS WILL BE ADDED TO YOU." MATT 6:33 NASB

“SO THEN NEITHER THE ONE WHO PLANTS NOR THE ONE WHO WATERS IS ANYTHING, BUT GOD WHO CAUSES THE GROWTH. NOW HE WHO PLANTS AND HE WHO WATERS ARE ONE; BUT EACH WILL RECEIVE HIS OWN REWARD ACCORDING TO HIS OWN LABOR. FOR WE ARE GOD’S FELLOW WORKERS; YOU ARE GOD’S FIELD, GOD’S BUILDING.” ‭‭1 COR‬ ‭3‬:‭7‬-‭9‬ ‭NASB

"I CAN DO ALL THINGS THROUGH CHRIST WHO STRENGTHENS ME." PHIL 4:13 NKJV

"THEREFORE IF ANYONE IS IN CHRIST, HE IS A NEW CREATURE; THE OLD THINGS PASSED AWAY; BEHOLD NEW THINGS HAVE COME." 2 COR 5:17 NASB

"FOR I KNOW THE PLANS I HAVE FOR YOU," DECLARES THE LORD, "PLANS TO PROSPER YOU AND NOT HARM YOU, PLANS TO GIVE YOU HOPE AND A FUTURE." JER 29:11 NIV

"BUT THOSE WHO WAIT ON THE LORD, SHALL RENEW THEIR STRENGTH; THEY SHALL MOUNT UP ON WINGS LIKE EAGLES, THEY SHALL RUN AND NOT BE WEARY, THEY SHALL WALK AND NOT FAINT." ISAIAH 40:31 NKJV

"HUMBLE YOURSELVES BEFORE THE LORD, AND HE WILL LIFT YOU UP." JAMES 4:10 NIV

"BE STILL AND KNOW THAT I AM GOD; I WILL BE EXALTED AMONG THE NATIONS, I WILL BE EXALTED IN THE EARTH." PSALMS 46:10 NIV

"WITH ALL PRAYER AND PEITITION, PRAY AT ALL TIMES IN THE SPIRIT, AND WITH THIS IN VIEW, BE ON THE ALERT WITH ALL PERVERANCE AND PETITION FOR ALL THE SAINTS" EPH 6:18 NASB

"BUT SEEK FIRST HIS KINGDOM AND HIS RIGHTEOUSNESS, AND ALL THESE THINGS WILL BE ADDED TO YOU." MATT 6:33 NASB ✦ “SO THEN NEITHER THE ONE WHO PLANTS NOR THE ONE WHO WATERS IS ANYTHING, BUT GOD WHO CAUSES THE GROWTH. NOW HE WHO PLANTS AND HE WHO WATERS ARE ONE; BUT EACH WILL RECEIVE HIS OWN REWARD ACCORDING TO HIS OWN LABOR. FOR WE ARE GOD’S FELLOW WORKERS; YOU ARE GOD’S FIELD, GOD’S BUILDING.” ‭‭1 COR‬ ‭3‬:‭7‬-‭9‬ ‭NASB ✦ "I CAN DO ALL THINGS THROUGH CHRIST WHO STRENGTHENS ME." PHIL 4:13 NKJV ✦ "THEREFORE IF ANYONE IS IN CHRIST, HE IS A NEW CREATURE; THE OLD THINGS PASSED AWAY; BEHOLD NEW THINGS HAVE COME." 2 COR 5:17 NASB ✦ "FOR I KNOW THE PLANS I HAVE FOR YOU," DECLARES THE LORD, "PLANS TO PROSPER YOU AND NOT HARM YOU, PLANS TO GIVE YOU HOPE AND A FUTURE." JER 29:11 NIV ✦ "BUT THOSE WHO WAIT ON THE LORD, SHALL RENEW THEIR STRENGTH; THEY SHALL MOUNT UP ON WINGS LIKE EAGLES, THEY SHALL RUN AND NOT BE WEARY, THEY SHALL WALK AND NOT FAINT." ISAIAH 40:31 NKJV ✦ "HUMBLE YOURSELVES BEFORE THE LORD, AND HE WILL LIFT YOU UP." JAMES 4:10 NIV ✦ "BE STILL AND KNOW THAT I AM GOD; I WILL BE EXALTED AMONG THE NATIONS, I WILL BE EXALTED IN THE EARTH." PSALMS 46:10 NIV ✦ "WITH ALL PRAYER AND PEITITION, PRAY AT ALL TIMES IN THE SPIRIT, AND WITH THIS IN VIEW, BE ON THE ALERT WITH ALL PERVERANCE AND PETITION FOR ALL THE SAINTS" EPH 6:18 NASB ✦



CASE STUDY

GENERATIONS OF GLOW

Brand: Ambi Skincare

Industry: Beauty (Skincare)

Objective: To refresh Ambi’s Instagram presence by establishing visual consistency and storytelling that honors the brand’s legacy, deepens its multi-generational connection, and attracts a younger audience through modern, relatable content.


Ambi Skincare is trusted amongst many consumers, but its digital presence does not reflect its depth.

  • The Instagram feed lacks visual cohesion, with inconsistent lighting, color grading, and layout design

  • There’s a generational gap in content — it doesn’t reflect the everyday women (of all ages) who have kept the brand alive

  • The brand’s legacy positioning isn’t coming through visually or emotionally on social media

CHALLENGE


Beauty is inherited and so is trust. In many Black households, skincare isn’t just a routine, it’s a lifestyle. It’s passed down through generations, taught in bathroom mirrors and reinforced through shared wisdom and trust. Ambi has long been a staple in many Black women’s skincare regimen, yet its digital presence does not reflect the emotional weight of that legacy.

Today’s younger consumers crave creativity, authenticity, and content that mirrors both their lived experiences and their aspirations. The opportunity lies in bringing that generational connection to life — visually and narratively — to reintroduce Ambi as not just a skincare brand, but a legacy that continues to glow across time.

CREATIVE INSIGHT

STRATEGIC SOLUTION