"BUT SEEK FIRST HIS KINGDOM AND HIS RIGHTEOUSNESS, AND ALL THESE THINGS WILL BE ADDED TO YOU." MATT 6:33 NASB
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“SO THEN NEITHER THE ONE WHO PLANTS NOR THE ONE WHO WATERS IS ANYTHING, BUT GOD WHO CAUSES THE GROWTH. NOW HE WHO PLANTS AND HE WHO WATERS ARE ONE; BUT EACH WILL RECEIVE HIS OWN REWARD ACCORDING TO HIS OWN LABOR. FOR WE ARE GOD’S FELLOW WORKERS; YOU ARE GOD’S FIELD, GOD’S BUILDING.” 1 COR 3:7-9 NASB
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"I CAN DO ALL THINGS THROUGH CHRIST WHO STRENGTHENS ME." PHIL 4:13 NKJV
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"THEREFORE IF ANYONE IS IN CHRIST, HE IS A NEW CREATURE; THE OLD THINGS PASSED AWAY; BEHOLD NEW THINGS HAVE COME." 2 COR 5:17 NASB
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"FOR I KNOW THE PLANS I HAVE FOR YOU," DECLARES THE LORD, "PLANS TO PROSPER YOU AND NOT HARM YOU, PLANS TO GIVE YOU HOPE AND A FUTURE." JER 29:11 NIV
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"BUT THOSE WHO WAIT ON THE LORD, SHALL RENEW THEIR STRENGTH; THEY SHALL MOUNT UP ON WINGS LIKE EAGLES, THEY SHALL RUN AND NOT BE WEARY, THEY SHALL WALK AND NOT FAINT." ISAIAH 40:31 NKJV
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"HUMBLE YOURSELVES BEFORE THE LORD, AND HE WILL LIFT YOU UP." JAMES 4:10 NIV
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"BE STILL AND KNOW THAT I AM GOD; I WILL BE EXALTED AMONG THE NATIONS, I WILL BE EXALTED IN THE EARTH." PSALMS 46:10 NIV
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"WITH ALL PRAYER AND PEITITION, PRAY AT ALL TIMES IN THE SPIRIT, AND WITH THIS IN VIEW, BE ON THE ALERT WITH ALL PERVERANCE AND PETITION FOR ALL THE SAINTS" EPH 6:18 NASB
✦
"BUT SEEK FIRST HIS KINGDOM AND HIS RIGHTEOUSNESS, AND ALL THESE THINGS WILL BE ADDED TO YOU." MATT 6:33 NASB ✦ “SO THEN NEITHER THE ONE WHO PLANTS NOR THE ONE WHO WATERS IS ANYTHING, BUT GOD WHO CAUSES THE GROWTH. NOW HE WHO PLANTS AND HE WHO WATERS ARE ONE; BUT EACH WILL RECEIVE HIS OWN REWARD ACCORDING TO HIS OWN LABOR. FOR WE ARE GOD’S FELLOW WORKERS; YOU ARE GOD’S FIELD, GOD’S BUILDING.” 1 COR 3:7-9 NASB ✦ "I CAN DO ALL THINGS THROUGH CHRIST WHO STRENGTHENS ME." PHIL 4:13 NKJV ✦ "THEREFORE IF ANYONE IS IN CHRIST, HE IS A NEW CREATURE; THE OLD THINGS PASSED AWAY; BEHOLD NEW THINGS HAVE COME." 2 COR 5:17 NASB ✦ "FOR I KNOW THE PLANS I HAVE FOR YOU," DECLARES THE LORD, "PLANS TO PROSPER YOU AND NOT HARM YOU, PLANS TO GIVE YOU HOPE AND A FUTURE." JER 29:11 NIV ✦ "BUT THOSE WHO WAIT ON THE LORD, SHALL RENEW THEIR STRENGTH; THEY SHALL MOUNT UP ON WINGS LIKE EAGLES, THEY SHALL RUN AND NOT BE WEARY, THEY SHALL WALK AND NOT FAINT." ISAIAH 40:31 NKJV ✦ "HUMBLE YOURSELVES BEFORE THE LORD, AND HE WILL LIFT YOU UP." JAMES 4:10 NIV ✦ "BE STILL AND KNOW THAT I AM GOD; I WILL BE EXALTED AMONG THE NATIONS, I WILL BE EXALTED IN THE EARTH." PSALMS 46:10 NIV ✦ "WITH ALL PRAYER AND PEITITION, PRAY AT ALL TIMES IN THE SPIRIT, AND WITH THIS IN VIEW, BE ON THE ALERT WITH ALL PERVERANCE AND PETITION FOR ALL THE SAINTS" EPH 6:18 NASB ✦
CREATIVE DIRECTION
JOELLE MEAGHAN
Role: Creative Direction, Location Scouting, Styling Direction, Shot List, Photographer
Type: Lifestyle/Fashion Campaign
Location: Brooklyn, NY
OVERVIEW
Creative directed a lifestyle shoot for Joelle Meaghan built around the idea of the intentional woman — someone who moves through the world with taste and purpose. Shot across a Brooklyn bookstore, record shop, and boutique, the visual direction prioritized authentic cultural environments over traditional studio settings to communicate the brand's core consumer: thoughtful, stylish, and self-assured.
GOAL
To translate the Joelle Meaghan consumer off the screen and into the real world — creating imagery that she would see herself in. Every location, styling choice, and shot was designed to reflect her daily life back to her, making the brand feel less like something to aspire to and more like something she already belongs to.
MOOD BOARD
CAMPAIGN SHOOT
CREATIVE NOTES
When our original location fell through the day of the shoot, we pivoted in real time — scouting and selecting new locations on the ground that ultimately served the visual story better than planned. The natural winter light and warm wood interiors of the Brooklyn spaces we found pulled the palette warmer and lighter than the original mood board referenced, creating something that felt more authentic to the brand and truer to the subject.
Sometimes the best creative decisions are the ones you make under pressure.