"BUT SEEK FIRST HIS KINGDOM AND HIS RIGHTEOUSNESS, AND ALL THESE THINGS WILL BE ADDED TO YOU." MATT 6:33 NASB
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“SO THEN NEITHER THE ONE WHO PLANTS NOR THE ONE WHO WATERS IS ANYTHING, BUT GOD WHO CAUSES THE GROWTH. NOW HE WHO PLANTS AND HE WHO WATERS ARE ONE; BUT EACH WILL RECEIVE HIS OWN REWARD ACCORDING TO HIS OWN LABOR. FOR WE ARE GOD’S FELLOW WORKERS; YOU ARE GOD’S FIELD, GOD’S BUILDING.” 1 COR 3:7-9 NASB
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"I CAN DO ALL THINGS THROUGH CHRIST WHO STRENGTHENS ME." PHIL 4:13 NKJV
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"THEREFORE IF ANYONE IS IN CHRIST, HE IS A NEW CREATURE; THE OLD THINGS PASSED AWAY; BEHOLD NEW THINGS HAVE COME." 2 COR 5:17 NASB
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"FOR I KNOW THE PLANS I HAVE FOR YOU," DECLARES THE LORD, "PLANS TO PROSPER YOU AND NOT HARM YOU, PLANS TO GIVE YOU HOPE AND A FUTURE." JER 29:11 NIV
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"BUT THOSE WHO WAIT ON THE LORD, SHALL RENEW THEIR STRENGTH; THEY SHALL MOUNT UP ON WINGS LIKE EAGLES, THEY SHALL RUN AND NOT BE WEARY, THEY SHALL WALK AND NOT FAINT." ISAIAH 40:31 NKJV
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"HUMBLE YOURSELVES BEFORE THE LORD, AND HE WILL LIFT YOU UP." JAMES 4:10 NIV
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"BE STILL AND KNOW THAT I AM GOD; I WILL BE EXALTED AMONG THE NATIONS, I WILL BE EXALTED IN THE EARTH." PSALMS 46:10 NIV
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"WITH ALL PRAYER AND PEITITION, PRAY AT ALL TIMES IN THE SPIRIT, AND WITH THIS IN VIEW, BE ON THE ALERT WITH ALL PERVERANCE AND PETITION FOR ALL THE SAINTS" EPH 6:18 NASB
✦
"BUT SEEK FIRST HIS KINGDOM AND HIS RIGHTEOUSNESS, AND ALL THESE THINGS WILL BE ADDED TO YOU." MATT 6:33 NASB ✦ “SO THEN NEITHER THE ONE WHO PLANTS NOR THE ONE WHO WATERS IS ANYTHING, BUT GOD WHO CAUSES THE GROWTH. NOW HE WHO PLANTS AND HE WHO WATERS ARE ONE; BUT EACH WILL RECEIVE HIS OWN REWARD ACCORDING TO HIS OWN LABOR. FOR WE ARE GOD’S FELLOW WORKERS; YOU ARE GOD’S FIELD, GOD’S BUILDING.” 1 COR 3:7-9 NASB ✦ "I CAN DO ALL THINGS THROUGH CHRIST WHO STRENGTHENS ME." PHIL 4:13 NKJV ✦ "THEREFORE IF ANYONE IS IN CHRIST, HE IS A NEW CREATURE; THE OLD THINGS PASSED AWAY; BEHOLD NEW THINGS HAVE COME." 2 COR 5:17 NASB ✦ "FOR I KNOW THE PLANS I HAVE FOR YOU," DECLARES THE LORD, "PLANS TO PROSPER YOU AND NOT HARM YOU, PLANS TO GIVE YOU HOPE AND A FUTURE." JER 29:11 NIV ✦ "BUT THOSE WHO WAIT ON THE LORD, SHALL RENEW THEIR STRENGTH; THEY SHALL MOUNT UP ON WINGS LIKE EAGLES, THEY SHALL RUN AND NOT BE WEARY, THEY SHALL WALK AND NOT FAINT." ISAIAH 40:31 NKJV ✦ "HUMBLE YOURSELVES BEFORE THE LORD, AND HE WILL LIFT YOU UP." JAMES 4:10 NIV ✦ "BE STILL AND KNOW THAT I AM GOD; I WILL BE EXALTED AMONG THE NATIONS, I WILL BE EXALTED IN THE EARTH." PSALMS 46:10 NIV ✦ "WITH ALL PRAYER AND PEITITION, PRAY AT ALL TIMES IN THE SPIRIT, AND WITH THIS IN VIEW, BE ON THE ALERT WITH ALL PERVERANCE AND PETITION FOR ALL THE SAINTS" EPH 6:18 NASB ✦
CASE STUDY
SCENT PASSPORT
Brand: BROWN GIRL Jane
Industry: Beauty (Fragrance)
Objective: Launch a long-term, brand-centered campaign that goes beyond marketing — creating emotional resonance, founder connection, and cultural relevance.
BROWN GIRL Jane is known for its elevated, editorial aesthetic — delivering visuals that reflect beauty, intention, and cultural depth. The brand’s social presence is carefully curated, aspirational, and aligned with a luxury lifestyle.
However, despite the strong visual identity, there is a conceptual opportunity to deepen how the brand tells the story of their fragrances. As a scent-led brand, BROWN GIRL Jane could benefit from a campaign framework that brings more context, emotion, and education to the forefront, without disrupting its signature aesthetic.
CHALLENGE
Minimal Fragrance Education - There was limited content around layering, note breakdowns, or how scent connects to memory, mood, and place.
Inconsistent Founder Integration - While the founder’s presence is impactful, her voice isn’t consistently embedded across touch points.
Current UGC Strategy - The brand doesn’t incorporate their customers’ storytelling into their strategy; it seems that most customer storytelling happens on customer personal accounts. This leaves little space for showcasing those stories directly — missing an opportunity to bring community voices into the fold in a subtle, brand-aligned way.
Underutilized Video Storytelling - Reels and TikTok content lean heavily into visuals, with room to explore motion, sound, and spoken narrative to create stronger emotional resonance.
